A new study published in the Business Process Management Journal and conducted by members of the Pur și Simplu Verde organization offers a detailed and unique perspective on how European companies are approaching the just transition and decarbonization. The research, carried out in Romania, Germany, Spain, and the United Kingdom on a sample of 550 firms, explores the connection between organizational culture, trust in public policies, perceived risks, and companies’ willingness to invest in the green transition.
The main conclusion is clear: companies that genuinely commit to environmental issues are better prepared for the transition, manage risks more effectively, and see decarbonization as an economic opportunity rather than a burden. At the same time, trust in public policies – both European and national – plays a crucial role. When that trust is present, financial risks are perceived as lower, and investments become more feasible and ambitious.
Our team demonstrated that an organizational culture oriented toward sustainability not only reduces long-term costs but also stimulates innovation, attracts talent, and builds greater resilience to market changes. Conversely, a lack of confidence in transition policies leads to stagnation, hesitation, and missed opportunities.
The study also highlights a key political responsibility: it is essential that authorities clearly and consistently communicate transition strategies, provide legislative stability, and offer real support to companies seeking to invest in sustainability.
In a world where sustainability is no longer optional but a requirement for competitiveness, the conclusions of our research offer a clear roadmap for companies seeking to navigate the just transition successfully.