Author: Ioana Petrescu

Într-o lume în care crizele climatice, sociale și morale se suprapun, România are nevoie de o nouă generație de lideri, nu doar bine pregătiți tehnic, ci ancorați în valori, conectați la comunități și curajoși în fața necunoscutului. Exact aici intervine Moonrise. Lansat de Pur și Simplu Verde, Moonrise este un program intensiv, gratuit pentru cei selectați, care formează tineri între 18 și 25 de ani pentru un leadership real, acela care se trăiește, nu doar se predă. Programul se desfășoară … Continue reading „Leadershipul care ridică marea: De ce Moonrise e mai mult decât un program de formare”

During a webinar hosted by the EU Climate Action Academy on April 24, 2025, Ioana Petrescu – President of Pur și Simplu Verde and European Climate Pact Ambassador – presented how satellite data can be effectively used for environmental protection and citizen engagement in the green transition. Ioana shared examples of projects led by our organization that leverage satellite data, including an interactive educational program for schools developed for Green Week, and our contribution... Continue reading „Cum ne ajută sateliții să protejăm mediul?”

A new study published in the Business Process Management Journal and conducted by members of the Pur și Simplu Verde organization offers a detailed and unique perspective on how European companies are approaching the just transition and decarbonization. The research, carried out in Romania, Germany, Spain, and the United Kingdom on a sample of 550 firms, explores the connection between organizational culture, trust in public policies, perceived risks, and companies’ willingness to invest in the green transition... Continue reading „Tranziția justă văzută din interiorul companiilor: ce ne spune studiul realizat de echipa Pur și Simplu Verde”

As Europe accelerates its shift toward a greener and fairer economy, Pur și Simplu Verde, together with the Faculty of Management at SNSPA, organized the conference “The Role of the Railway Industry in the Just Transition”, a satellite event of the European Climate Pact. The roundtable brought together representatives from government, the railway industry (both CFR and private operators), trade unions, and civil society, drawing on insights from the European AdJUST project. The discussions highlighted a simple but long-overlooked truth: Romania cannot ... Continue reading „Ce rol are industria feroviară în tranziția verde? Concluzii după masa rotundă organizată de Pur și Simplu Verde și Facultatea de Management, SNSPA”

This spring, a team of students from Worcester Polytechnic Institute (WPI) worked with Pur și Simplu Verde to analyze how Green Week is implemented in Bucharest schools and to develop educational materials to support teachers and better engage students. What did they discover during this research? Green Week, introduced in 2022, is an ambitious initiative by the Ministry of Education aimed at bringing students closer to environmental issues. However, the WPI students... Continue reading „Ce au aflat studenții WPI despre Săptămâna Verde în școlile din București”

This spring, five students from Worcester Polytechnic Institute (WPI), one of the top technical universities in the United States, came to Bucharest to collaborate with the Pur și Simplu Verde team on a project dedicated to environmental education in Romanian schools. The project is part of their academic program, the Interactive Qualifying Project (IQP), through which 95% of WPI students go abroad to work on real-world challenges with social impact. For their term in Romania... Continue reading „Studenți din SUA lucrează cu Pur și Simplu Verde pentru o Săptămână Verde mai interactivă”